High Touch with Jake & Duffy
High Touch with Jake & Duffy dives into how today’s cannabis businesses create emotional impact and real-world value—from seed to software, and store design to storytelling. Hosted by two cannabis tech founders who’ve seen it all (and still have questions), each episode brings candid conversations with the founders, creatives, and operators shaping the industry's future. Whether you're in the biz or just curious, expect human stories, hard-won insights, and maybe even a little lift along the way.
Episodes
5 episodes
Design, Discipline & the DNA of Great Cannabis Brands | Ryan Cook
Most cannabis brands obsess over strains, stores, or scale. But Ryan Cook has always approached the industry differently—by designing cannabis businesses from the ground up with intention, precision, and soul.In this episode, Jake and Du...
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Season 1
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Episode 5
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29:29
Trust, Touchpoints & The Brands That Belong | Angela Pih
When people talk about cannabis marketing, the conversation usually starts and ends with compliance hurdles. But in this episode, we go deeper—into how brands actually earn trust, scale innovation, and show up meaningfully in consumers’ lives.<...
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Season 1
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Episode 4
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42:56
From Budtender to Brand Builder | Kristi Ryder
When Kristi Ryder stepped into her first dispensary job, she didn’t smoke weed, didn’t know an eighth from a gram, and definitely didn’t see it as a long-term career. Fifteen years later, she’s leading sales and field strategy at PAX, one of ca...
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Season 1
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Episode 3
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46:22
Experience, Edge & What Cannabis Could Be | Emily Paxhia
When people talk about cannabis brands, they usually focus on flower, flavor, or maybe THC percentage. But in this episode, we zoom out—and zoom way in—on what makes a brand actually matter.Jake and Duffy sit down with Emily Paxhia, co-f...
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Season 1
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Episode 2
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42:37
Budtenders, Buyers & the Menu That Moves | Danny Gold
When people talk about “experience” in cannabis retail, they usually mean the furniture, the lighting, maybe even the packaging. But in this episode, we zoom in on two overlooked pillars of customer experience: training and inventory<...
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Season 1
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Episode 1
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38:55
