High Touch with Jake & Duffy dives into how today’s cannabis businesses create emotional impact and real-world value—from seed to software, and store design to storytelling. Hosted by two cannabis tech founders who’ve seen it all (and still have questions), each episode brings candid conversations with the founders, creatives, and operators shaping the industry's future. Whether you're in the biz or just curious, expect human stories, hard-won insights, and maybe even a little lift along the way.